Reading blogs is quickly becoming a favorite American pastime. Many businesses are hopping onto the blogging bandwagon. A professional blog is a great thing for businesses to take part in. One especially positive aspect of blogs are that they are essentially free publicity for a company. They are quick and easy to set up and simple to maintain. Whether the information contained in the blog is for the benefit of investors or the general public, blogs provide an excellent opportunity for anyone to access quick information about a company. If the company excels in making the blog compelling, they may even increase their sales as a result from their blog.
Another advantage of a professional blog is that it helps give a company insight into what people want. Comments left on blogs can be invaluable information. In addition to being able to hear what people want, comments left behind can show a company what posts--and therefore, what products or services--people are most interested in. In these ways, a blog can become free market research for a company.
Source: http://www.webreference.com/authoring/bus_blog/
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